Search Engine Marketing (SEM) & Online Advertising

Profitable marketing in the paid results, shopping channels, respected directories and beyond

Paid advertising goes far beyond Pay Per Click (PPC) options in the search results of services such as Google and so do I!

With an increasing number of internet users harnessing channels such as Yelp, Facebook, LinkedIn, Yellow Pages (and many others) in order to find the information they want ranking highly in the organic search results alone is not always enough.

SEM Optimization

SEM is all about making sure you get a profitable return from what you spend on activities such as:

  • Pay Per Click (in search results and on other sites)
  • Pay Per Impression (PPI)
  • Paid links / Banner Advertising
  • Enhanced directory listings

Many channels (such as Google shopping) now offer only paid options. Used incorrectly they can add a heavy cost burden but optimised to their full they can offer excellent returns.

Channels I assist with include:

  • Google/Bing Adwords
  • Social media such as Facebook and LinkedIn
  • Optimal use of paid marketing services from directories such as Yelp, Yell, Yahoo, etc.
  • Shopping sites such as eBay and Amazon
  • Shopping search engines such as Google Shopping, Bing Shopping, Shopping.com. etc.

SEM Optimization Services

  • Best channel(s) identification
  • Campaign set ups
  • Monitoring and Optimization

SEM does not have to be an expensive option. In some cases it can provide a better return on your investment than the cost of organic search engine optimization.

If you've never paid for a click and don't know where to started, or you've lost money on campaigns but know it can be done better get in touch.